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Startup Shakeup Masterclass | Creating Seamless Customer Experience

Thursday, August 26, 2021
12noon till 1pm
Online via Zoom

How to use and implement Service Design to grow your business while minimising the effort needed to service each additional customer.

Are you a Startup, Shakeup, or just someone who wants to bring more innovation into their life and business within North East Victoria? Do you have an interest in growing your business using a customer-centered approach?

Tune in online over your lunch break for our Online Masterclass, where you’ll learn how to use and implement the Service Design model to grow your business while minimising the effort needed to service each additional customer.

What is Service Design? Service De sign places equal value on the “front stage” customer experience and the “backstage” business design to create an end-to-end view of services. It makes sure that the service is best for the customers while providers have a business that in itself makes sense and is profitable. It will assist startups and shakeups to gain true, end-to-end understanding of their services, enabling holistic and meaningful improvements.

The Masterclass will be in-conversation using local business, Shingleback Off Road as a case study for the Service Design model. Kimberley Taylor, Shingleback Off Road Co-Founder, will give you a realistic overview of the realities of getting service design right and how to apply it. Informally interviewing Kimberley will be GHD Service Design Consultant, Harry Scott, who loves to play in the intersection of customer-centric design and business strategy. Harry is at home in creative and challenging environments that require an inversion on traditional thinking to deliver innovative human-centred results, so you are bound to leave this Masterclass with outside-the-box thinking and practical implementations for your own startup or business.

Masterclass Outcomes

  • Introduction to Service Design
  • Step through a Service Design Blueprint
  • How to use customer feedback in a way that adds value to your customers and increases customer understanding and empathy
  • How to approach Service Design to minimise the cost to service each additional customer
  • How to prioritise future issues and make informed decisions that will provide ongoing value

Attendees will be supplied with a Service Design Template Blueprint (PDF)

This Masterclass will be delivered in partnership with GHD.

For further information please contact:

Jessica Tucker, Project & Communications Facilitator – Startup Shakeup

E: jessica@startupshakeup.co